“The idea that mental coaching can help the youngest athletes has pervaded the upper reaches of the country’s zealous youth sports culture. In the pursuit of college scholarships and top spots on premier travel clubs, the families of young athletes routinely pay for personal strength coaches, conditioning coaches, specialized skill coaches like pitching or hitting instructors, nutritionists and recruiting consultants. Now, the personal sports psychologist has joined the entourage.”
This quote comes from a New York Times article by Bill Pennington. It’s a good read. What else would you expect from the NY Times?