Parent’s Guide to Talent Development


by Brian McCormick, CSCS, MSS

Talent development is a process and developing the proper psychological skills and mental approach is as important as developing one’s vertical jump or shooting mechanics. Unfortunately, when evaluating talent, recruiting players or drafting prospects, one cannot accurately measure a player’s mental and psychological skills and talents.

How do you measure a player’s work ethic? How do you ascertain his stick-to-itiveness? How do you gauge his motivation? How does the talented player react when the game is no longer easy? How do young athletes handle the pressure of early expectations? How do players handle mistakes and criticism?

At the highest levels, the physical differences are minimal.  Elite performers separate themselves through their work ethic, competitiveness and mental and psychological skills and talents.

The following five steps offer parents a guide to navigate the complex talent development process.

1. Work Ethic

Magic Johnson says, “The best players are almost always the hardest workers.” Natural talent, size and athleticism can take a player far, but nobody reaches an expert level without a tremendous work ethic.

“Deron [Williams of the Utah Jazz] was the type of guy who always worked extremely hard,” [Cleve] Ryan [Williams’ middle school coach] goes on. “Every day in high school he was the last one to leave the gym. He made himself into a great player by putting time and work into it.”

Everyone talks about working hard, and everyone knows that to reach a high level he must work hard, but why do some people develop the necessary work ethic while others never do?

Parents influence the future expert performer through the values they exhibit daily (Bloom; Csikszentmihalyi, et. al). Most expert performers learn values of hard work and always doing one’s best from their parents.

Children learn from their parents, and when parents exhibit these values consistently and early in the child’s life, the child adopts these values. Allowing their child to slide, complaining about a coach or accepting mediocrity shapes the child’s personality.

Children see parents who always work hard and who never accept anything but perfection, whether doing the dishes or making a million-dollar deal, and adopt these attitudes and values. The greatest consistency between expert performers is their work ethic, and in nearly every study, they note their parent’s expectations of doing one’s best and working hard.

2. Encourage a Learning Goal Orientation

Stanford University professor Carol Dweck classifies people as Growth Mindset or Fixed Mindset. People with a Growth Mindset have a “Learning Orientation.” They view learning as a process and believe they can develop their talents over time. A setback does not indicate a lack of talent, but a need to work harder.

People with a Fixed Mindset have an “Outcome Orientation” and believe that talent is fixed or innate. A setback indicates a lack of talent and creates doubt, often leading to the person giving up, rather than working harder.

Individuals develop a Learning Orientation or Outcome Orientation early in life and their parent’s and teacher’s comments affect their orientation. When a parent, teacher or coach concentrates on the result, the individual identifies with the outcome.

When a teacher or parent praises an “A” and credits the student’s intellect, the student values the “A” and equates an “A” with intelligence. A subsequent “B” questions his intelligence. However, if the teacher or parent praises the student’s study habits or effort when he receives an “A,” he views the “A” as a reward for his effort and hard work, not his natural intellect. A subsequent “B” signals a need for more effort, not an assault on his intelligence. As Dweck notes:

“Students for whom outcome is paramount want to look smart even if it means not learning a thing in the process. For them, each task is a challenge to their self-image, and each setback becomes a personal threat. So they pursue only activities at which they’re sure to shine – and avoid the sorts of experiences necessary to grow and flourish in any endeavor. Students with learning goals, on the other hand, take necessary risks and don’t worry about failure because each mistake becomes a chance to learn.”

A Learning Orientation encourages growth and improvement. A young player with an Outcome Orientation is unwilling to step outside his comfort zone.

When I instruct young shooters, I ask them to concentrate on the shot’s feel and not worry about makes and misses. The goal is not to count makes, but to improve the technique. I direct my comments toward a Learning Orientation because growth and improvement supersede success.

Unfortunately, coach and parent expectations often pressure players into an Outcome Orientation, as comments pertain to makes and misses, not signs of improvement.

The way a player reacts to his success or failure affects his motivation and work ethic. Motivation increases if the athlete believes the factors are stable, internal and in one’s control (Gould).

nashA player can explain a successful shot by saying, “I made the shot because I am a good shooter,” (Stable) or “I made the shot because I was lucky” (Unstable).

He could say, “I made the shot because I work hard every day shooting 500 shots after school,” (Internal) or “I made the shot because it was an easy shot” (External).

Or, he could say, “I made the shot because I used proper shooting technique and shot inside my shooting range,” (In one’s control) or “I made the shot because the defense played poorly” (Out of one’s control).

If a player believes he made a shot because he was lucky, it was an easy shot or the opponent played poorly, the basket does not improve his future expectancy of success. He attributes his success to factors outside his control, which easily change. Therefore, this success does not improve his motivation or his confidence.

Fixed Mindset people believe talent is stable. This increases motivation as long as one is successful, but when one faces the inevitable hurdles, the person questions his talent.

A Fixed Mindset person believes success is out of his control and determined externally. When he is unsuccessful, he is not inspired to work harder, but instead gives up because the failure means he lacks talent.

Growth Mindset people believe their effort determines their success, not their inherent gifts or traits. Maximizing their potential is within their own control and determined by their effort and opportunity.

Nobody reaches any level of success without hard work, so parents must encourage a Growth Mindset through comments targeted at the player’s effort and improvement, not just the outcome or result.

“Research has revealed that in a motivational climate of mastery or task goal [learning] orientation, there are more adaptive motivational patterns, such as positive attitudes, increased effort and effective learning strategies. In contrast, a motivational climate of outcome orientation has been linked with less adaptive motivational patterns, such as low persistence, low effort and attribution of failures to (low) ability” (Gould).

Csikszentmihalyi concludes that “what characterizes people who use their skills to the utmost is that they enjoy the hardships and the challenges of their task. It is not that they are more likely to encounter pleasant experiences but that they persevere when they meet difficulties that would daunt others and occasionally succeed in turning experiences that others find meaningless or threatening into highly enjoyable ones.”

Expert performers develop the proper motivational strategies for success because they cope with failures, whether a loss, a poor performance or a challenging question, and learn from mistakes without losing confidence. They view learning skills and improving as a challenge, not an admission of failure. These motivational strategies help the athlete maintain confidence when others lose it and persist when others quit. While those who lean toward outcome goals are afraid to fail, expert performers strive to get better and are unafraid of challenges and commitment.

3. Start the child in sports like any other child and support his or her interest.

Parents subtly, and purposely, influence a child’s pursuits. Press Maravich, Pistol Pete’s father, wanted his son to develop an interest in basketball, so he made basket after basket while his son watched in awe and then gave his son the ball so he could try (Kriegel). Press’ actions were calculated, but not overt, and he waited for Pete to show an interest before he started to instruct and push him.

Parents want their child to succeed, primarily for his happiness and self-esteem. In an effort to help their child, many parents push him into a competitive training environment before he is developmentally ready. They believe an early start gives their child an advantage, but elite performers’ introduction to the activity and their initial experiences mirror those of average performers (Bloom; Csikszentmihalyi, et. al). Future Olympians and professional athletes start their athletic careers just as other kids, playing recreationally and having fun rather than entering a professionalized training system.

montanaplayerChildren start sports innocently and without expectations. A child shoots baskets with a friend or family member and plays at recess and P.E. Parents enter their son or daughter into a local league. Initially, the league’s competitiveness or coach’s brilliance is unimportant. Most important is the coach’s interest in the sport and the players. Most expert performers have a coach who shows an interest in their success at a young age.

Initial coaches must provide a positive, fun environment, and they must show an interest in each player so he feels special and talented. To develop a successful player, the initial experiences must be fun and motivating, as optimal development requires a passion for the sport.

4. Do not rush the process.

In other activities, from piano to chess to swimming, children gradually progress through three different phases – the Early Years, Middle Years and Late Years or the Romance, Precision and Generalization Phases (Bloom; Csikszentmihalyi, et. al). The transition from one phase to the next is indefinite, as a child gradually changes his motivations and needs.

kidsIn the Early Years, the child needs a safe, fun atmosphere with a supportive coach who makes the child feel special and generates enthusiasm for the sport. In the Middle Years, the athlete needs better instruction and an opportunity to master new skills. In the Late Years, the child needs to use the skills and enhance his performance. The progression from novice to expert performer is gradual. Rushing the process and missing essential steps along the way ignore the psychological needs and motivations of young athletes and is as a detriment, not an impetus for his success.

5. Find the appropriate coach/environment at the appropriate age or developmental phase.

When a child illustrates a desire to play the sport, as opposed to just playing, find better instruction to facilitate the athlete’s growth. Oftentimes, the initial coach recognizes the young athlete’s potential and encourages his parents to find a more advanced environment.

This transition happens naturally and gradually and signifies a transition from the “Romance Phase” to the “Precision Phase,” or a shift from a recreational player to a developmental player. The coach’s role changes to meet the player’s motivational needs. When the player enters the Precision Phase, he needs instruction and feedback from a skilled coach to enhance his skills and nurture his talent. He needs a coach who encourages his learning. At this age, players need to make and learn from mistakes. Without mistakes, there is no growth. Nobody develops perfectly; a baby does not walk on his first try. The goal is not perfection, but improvement.

Coaches must provide proper motivation and stimulation during this phase. These players require fundamental instruction, as these are the “skill hungry years,” (Balyi; Bompa; Grasso) where players most easily learn new motor skills. Winning has its place, but learning is most important to children during this development phase.

Unfortunately, I valued winning meaningless games over my own kid’s development. The things he is being taught to do in college are the same things that [L.A. Rockfish’s Dave] Benezra was trying to get him to do, ahead of time, so he would be prepared as a college freshman and could move on to still other more advanced skills. The trophies? Oh, they still look good, although they are gathering dust in the garage. And the wins? It seems like nobody really remembers them (Anonymous father posting on

As the athlete moves toward the Late Years, he needs a coach to enhance his performance and refine his skill level. Expert performers spend as much time involved with the activity as other players, but expert performers spend more time in deliberate practice. Deliberate practice requires a well-defined task with an appropriate difficulty level for the particular individual, informative feedback and opportunities for repetition and correction of errors (Ericsson).

While today’s players practice more and more, this practice is less and less effective because the skills become autonomous – the player no longer thinks about what they are doing to execute the skill – at earlier ages, often with immature skills. Young players “master” skills at a junior high level, which proves successful in junior high school, but not so much in high school or college. However, without concentrating on the skill performance, they cannot alter its execution. A 55% free throw shooter does not show marked improvement from shooting more free throws; this practice ingrains poor shooting mechanics. Instead, these athletes need repetitions and feedback aimed at improving a specific flaw. They need to go beyond their comfort level; they need to change.

The key challenge for an aspiring expert performer is to avoid the arrested development associated with automaticity. The developing expert performer actively counteracts the tendencies toward automaticity by deliberately constructing and seeking out training situations in which the set goal exceeds their current level of performance (Ericsson).

The rushed development process creates an early automaticity. Normal practice will not change his shooting mechanics. He needs deliberate practice with a skilled coach who can direct the player and offer feedback so he re-learns the proper shooting mechanics to shoot successfully at more competitive levels.

The expert performer expends the required energy and concentration to expand his skill level through deliberate practice. He is also able to find and work with a coach who provides adequate feedback to ensure efficient learning and improvement. Proper development requires patience. Players in this phase require a coach who can take their game to the next level and utilize their skills in a competitive system.


Last month, I spoke to a high school coach who lamented one of his player’s academic difficulties. The girl fell too far behind early in high school, and despite interest from colleges, needs junior college to meet college admission standards. Naturally, the coach echoed a common refrain: tough family life, no parental support, no guidance, single mother, poverty, etc.

crowdParents make a huge difference in a child’s success. I followed a team from 7th grade to college. As 12-year-olds, this group was among the nation’s best; of the eight players, three play Division I athletics: two play basketball and one soccer. One quit during her junior year of high school, one played through high school, one dropped out of high school, one stopped playing in high school and one plays at a junior college. Ironically, the least talented 12-year-old is the most successful college performer (Atlantic 10 Conference), and the one considered to be the best plays soccer.

Two things stick out about this group. The three Division I players played multiple sports during high school. The others played only basketball. Secondly, these three had the strongest parental support. Their parents were around, but not overly intrusive. They attended games, but did not berate officials or the coaches. They supported their daughters, but did not make excuses. The others lacked the support, had family problems or had overbearing parents who made everyone’s business their own.

Balance, perspective and parental support made a difference in their lives and their successful pursuit of a college education and athletic scholarship. Maybe these three were the most naturally gifted, the toughest mentally or the most determined. Maybe they were lucky to have parents who cared and a stable home environment.

With myriad reasons to explain success and failure, pinpointing just one factor is impossible. However, I suspect the stable home environment and the parental support created an environment which led to success, and I do not believe the influence of parents, positively or negatively, can be overstated.

The path to talent development illustrates the importance of long term athlete development. Those who eventually develop into expert performers possess a happy confluence of genes, environment, support, values, opportunity and work ethic. The path to talent development illustrates the importance of a competitive outlet for blossoming expert performers to train and enhance their skills through more competitive play and deliberate practice with competent coaches.

Cross Over, 3rd Edition front CoverCross Over: The New Model of Youth Basketball Development incorporates physiological and psychological phases to propose one model for development and to encourage parents, coaches and league administrators to demand a better product which benefits children of all ages and abilities, not just the elite. The new system should give every child the opportunity to maximize his potential, not set up a survival of the fittest, childhood-long scholarship quest. The goal is a better journey, not to sacrifice the journey for the destination. Basketball is not merely a scholarship pursuit, a career or a season-long quest for a championship. It has the potential to be a microcosm of life:

Each time a father takes his son or daughter to the playground to shoot baskets for the first time, a new world opens — one full of values that can shape a lifetime. In my experience, the feeling of getting better came with hard work, and getting better made victory easier. Winning was fun, but so was the struggle to improve. That was one of the lessons you learned from the game: Basketball was a clear example of virtue rewarded.

– Bill Bradley, Values of the Game

Brian McCormick is the Director of Coaching for Playmakers Basketball Development League.

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Brian McCormick, CSCS, MSS, is the founder of the Youth Basketball Coaching Association which provides clinics, training and certifications for youth coaches.  He is the performance director for Train for Hoops and director of coaching for Playmakers Basketball Development League.  He is the author of  the highly acclaimed Cross Over: The New Model of Youth Basketball Development and his newest book, 180 Shooter an innovative system for developing shooters from the free throw line, 2 point and 3 point areas.  A 180 shooter is someone whose cumulative percentages equal 180; generally, to reach 180, the goal is 90% ft, 50% from 2-pt and 40% from 3-pt line.  For more information you can contact him at: (916) 225-8524.

4 thoughts on “Parent’s Guide to Talent Development

  • July 21, 2010 at 4:28 pm


    I find it incredibly refreshing to read articles such as this. I’m most definitely routed in the sport of soccer, having played and coached for the greater part of the last 10 years, but I’ve also been studying and analyzing LTAD literature for the past 3-4 years.

    My company is young, but I cannot sing enough praise for you having written about points 2-5. I feel that everyone in today’s sporting world seems to pursue the faster, better way to get results but I feel as though the common error is in the sport community’s perception of how skills are acquired. I don’t at all feel as though gains in skill acquisition and match performance are linear, but instead go through peaks and valleys as children progress from early to middle to late childhood. Puberty, social pressures, family pressure all confound the process but what I don’t see enough of is coaches/clubs/organizations teaching positive coping strategies. I have a elementary understanding of the relationship between mastery-/performance-oriented training environments and their effect on the type of coping-mechanisms that children develop but I was wondering if you’ve ever written on any of those areas?

    Great read.

    Take Care,

    Kyle Washington
    Owner – Washington Total Soccer

  • April 8, 2011 at 7:30 am

    Hi Brian.
    I completely agree with Kyle. I think people can get too tied up in LTAD and forget the basics of personal development. Great read. Thanks.

  • June 1, 2011 at 6:22 pm

    Which comes first the chicken or egg? Young people with their own inborn motivation, work ethic, and desire – Of course their parents aren’t overly pushy. They don’t have to be. they don’t have to be on their child’s case to work harder because the child is hard on his or her self and does whatever it takes to succeed. These studies always assume that it is the parental attitude that shapes the child’s attitude when, in my observations, it is often the other way around. So many kids with a great work ethic just come out that way, and then don’t become distracted by all the temptations of life. It is easy for those parents to be just the right amount of supportive- because their kids are selfotivated. The parents of the talented slackers are the ones who get upset- then they get told that they put too much pressure on. It’s the reverse

    • June 5, 2011 at 6:14 pm

      Hi Rhoda,
      Thanks for the observation. I agree in a number of ways. There is no doubt there is a genetic contribution to this debate, and it should not be overlooked. In addition, there are a huge number of talented kids that never develop for any number of reasons…a lack of self-discipline being one of the primary obstacles. Add to that, the incredible distractions we are bombarded with daily it is clearly more difficult to stay on task than it was 20 years ago. Child athletes that grow up believing in themselves – and reaching the highest levels of competition – are not only talented, but they develop that talent every opportunity they have, they also have the maturity of perspective to realize when opportunity is there. As the saying goes, good luck is what happens when preparation meets opportunity. Parents do play a significant role in this, but those who realize it is a dance and know when to lead and when to follow – contribute in the most productive ways.


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